A mentality of undying will — re-aimed at building companies.
Flandrien
An archetypal, gritty cyclist from Flanders — renowned for perseverance, strength, and an attacking style in harsh conditions, especially over cobbles and short climbs. The nickname came from track showmen at the Six-day races in the 1910s and 20s; in American velodromes they were announced as “blokes who eat raw meat.” A Flandrien rides until he can’t remember his own name, thrives in foul weather, and never complains.


